Certificate Course: AdDiction (Advertising Addiction & Advertising Diction)

Murtaza Shakir- Writer / Creative Consultant / Filmmaker

There are many dreamers in the world, which include Murtaza Shakir, but his dreams are of a different kind. Living by his doctrine of ‘dream wildly, live responsibly’, he is an observer of human behavior, and keeps himself active and immersed in the rapidly evolving, revolution-driven trends of the world today.

A natural storyteller, he believes in the power of human stories to drive real, tangible change, but those stories must drive home a point if they are to be effective. That is where his analytical insight comes into play, informing his emotive approach with critical analyses of market scenarios and consumer dynamics.

The ability to effortlessly shift gears from the abstract to the concrete, from concept to execution, is what manifests his philosophy of going responsibly wild.

He has built his career working with esteemed creative agencies like LOWE, SAATCHI, BBDO, TBWA and EURO RSCG, solving communication challenges for brands like Reckitt Benckiser, P&G, Nestle, Unilever and Phillip Morris Pakistan.


Course Description:

Advertising is a profession where only the toughest, craziest and foolish survives. So you need to have a level of obsession that makes you live and breathe the art of selling day-in and day-out. But that’s not enough; you also need to express ideas in a manner, which is eloquent enough for the customers to understand and advocate your brands. Once you are done with this, you are good to go and rock the world of Advertising.


Class Schedule:

AdDictionMurtaza ShakirTuesday /Thursday

1:00 – 4:00 pm