Certificate Course : Introduction to Journalism and How to Tell Your Story

Lubna Jarar – Head of Content Social Media Special Projects Geo News

Lubna has been writing most of her life and now she earns a living for her passion through journalism. She loves to tell a story Her motto: even if you’ve been there, done that…sky’s the limit and so is Social Media. Student for life but interested in teaching eager minds.

Lubna has worked as a journalist for more than 2 decades since 1993 – wrote features; articles; interviews; reporting for TV channel behind and in front of camera. She holds  LLB degree and has worked as a Social Media manager for social media campaign for Pakistan Idol . She has a vast experience in print, broadcast, digital (social media). She is trained as a digital safety & security trainer for digital journalism by IFJ – FNN and is also trained on how to tackle gender and sexual harassment. She writes non-fiction and fiction focused on social issues like human rights, crime and terrorism. She has been awarded  Laadli Media and Advertising Award for Gender Sensitivity 2016.


Course Contents:

  • Ethics of Journalism

  • Introduction to Laws of Journalism
  • SM (Social Media Platform)
  • FB/Twitter/Insta/Snapchat
  • Planning print story


  • Print Media

  • Tell the story through writing
  • Getting your facts right
  • Fake vs Real news
  • Gender sensitive language
  • Planning video story


  • Broadcast Media

  • Tell the story via a short video clip
  • Getting your facts right
  • Fake vs Real news


  • Mental story telling through random pictures, video clips or sounds.

  • Copy writing
  • Reporting
  • Anchoring – News & Talkshows
  • Editing


  • Digital Journalism/Multimedia I

  • Digital Safety and security
  • Laws & Ethics
  • Tools of Digital Journalism
  • Planning & making a story via photographs
  • How to make:
  • Blogs
  • Vlogs
  • SM Campaigns

Class Schedule:

JournalismLubna JararMonday/Wednesday

10:00 am – 1:00 pm