Introduction

BS Digital Media Marketing (45 courses, 132 credit hours)

With an option of an exit route after 2 years (20 courses, 60 Credit hours) with an Associate degree in BS in Digital Media Marketing.

The program offers students an opportunity to learn the skills of creating, processing, and manipulating the digital content through modern technologies so as to bring about effective communication. BS Digital Media Marketing program is founded on making sure the theoretical and practical skills concerning the production of media content. . Graduates from the BS Digital Media Marketing degree can pursue a number of career lines such as digital marketing, web design, and digital graphic design among others. This program prepares students for interactive marketing skills through creativity and application of modern digital media to promote sales and profits.

• Digital Media Foundation
• Digital Marketing I
• Digital Marketing II
• Database Principles
• Web Development I
• Web Development II
• Digital Media Storytelling
• UX/UI Development
• Business Intelligence
• Marketing AI

Basic Admission Criteria

1. Minimum A-Levels 3 passes/Intermediate (45% marks) or equivalent from a recognized institution.
2. Merit will be decided upon basic admission criteria. However, final list will be based on evaluation of ZCOMS entrance test score and interview.

Note: Any additional taxes imposed by the government will be the liability of the students/parents/guardian.

The University reserves the right to increase the fees if required according to the recommendation of the Governing Body.

Advance fees to be paid semester-wise. All dues need to be cleared within two weeks of commencement of the academic year. 2% surcharge per month will be levied on outstanding fees after the due date.