Admission Open

BS Digital Media Marketing (45 courses, 132 credit hours)

Bachelor of Studies in Digital Media Marketing is an HEC-compliant 4-year undergraduate degree that engages students in the emergent field of Digital Marketing, with an option of an exit after 2 years (20 courses, 60 Credit hours) with an Associate degree in BS in Media Sciences.


BS Digital Media Marketing (BS-DMM) program is specifically designed to address the sudden need for qualified digital marketing professionals owing to the recent boom in social media platforms and the reliance of the society on them. The degree provides the students the fundamentals of understanding life in general, basics of working in the media industry, specifics of digital marketing field and exploration of knowledge in diverse fields to round out their education. Students will gain this knowledge by engaging in understanding, creating, processing, and manipulating the digital content through modern technologies to bring about effective communication through a combination of theoretical and practical challenges that will enhance whatever skillset with which they begin. Graduates from the BS-DMM degree can pursue several career lines such as digital marketing, web design, and digital graphic design among others.

Degree Structure

The degree is sub-divided in the following course categories: General Education, Foundation, Major, and Minor/Elective.

General Education courses are required by HEC for all undergraduate degrees. BS‑DMM degree includes 13 such course for a total of 39 credit hours.

Foundation courses are those that provide the students grounding in the world of media and includes courses from the fields of art, design, marketing, and software. 14 courses for 39 credit hours.

Digital Media Marketing Major courses are those that gives the students an understanding of the necessary theoretical and practical knowledge to make a successful carrier in this field. The courses have been conceptualized and developed with industry professionals and current practitioners. 12 courses for 36 credit hours, as well as a 2 course, 6 credit hour thesis, as follows:

Scheme of Study

ZCOMS – Digital Media Marketing – Degree
113GED101Design Fundamentals
313GED103Pakistan Studies
413MSG101Art, Design & Film History
513MSG102Multimedia Foundation
613MSG103Presentation Skills
723GED104Communication Studies
823GED105Islamic Studies
923GED106Media Writing
1023GED107Physics & The Natural World
1123MSG104Marketing Principles
1223MSG105Digital Photography
1333GED208Health & Human Biology
1433GED209Maths & Stats
1633GED211Media Psychology
1733MSG206Camera & Lighting Techniques
1833MSG207Raster & Vector Graphics
1943GED212Research Methods
2143MSG308Digital Audio Video
2243MSG309Editing & Grading
2343MSD201Digital Media Foundation
2443MSD202Brand Management
2553MSG310Concept & Content Development
2653MSG311Digital Marketing Fundamentals
2753MSD303Database Principles
2853MSJ304Media Laws & Ethics
2953MSD305Web Development
3053MSD306Integrated Marketing Communications
3263MSG313PR & Event Management
3363MSD307Consumer Behaviour
3463MSD308Digital Marketing Strategy
3563MSD309Strategic Marketing
3663MSD310Web Programming
3773MSC411UX/UI Development
3873MSD412Business Intelligence
3973MSD413Thesis I – Digital Media Marketing
4073Elective 1
4173Minor 1 / Elective 1
4280MSG414Minor 2 / Elective 2
4383MSD414Thesis II – Digital Media Marketing
4483Minor 3 / Elective 3
4583Minor 4 / Elective 4
Communication Design Minor/Electives
3MSC303Branding Design
3MSD307Consumer Behaviour
3MSC202Design Thinking
3MSC304Digital Photography Post Processing
3MSD306Integrated Marketing Communications
3MSC309Media Planning
3MSC310Packaging Design
3MSC412Visual Communication Challenges
Film & TV Minor/Electives
3MSF303Audio Recording & Production
3MSF307Digital Compositing
3MSF411Documentary Writing & Production
3MSF202Film Design
3MSF308Life Drawing
3MSF306Script Writing
3MSF310Sound Design
Journalism Minor/Electives
3MSJ307Beat Reporting
3MSJ303Digital Journalism
3MSJ308Feature Writing
3MSJ309Investigative Journalism
3MSJ201Journalism Principles
3MSJ202Media & Politics
3MSJ304Media Laws & Ethics
3MSJ305News Writing & Reporting
3MSJ412Radio Journalism
3MSJ310Sub Editing
Social Media Content & Monetization Minor
3MSN421Becoming a Social Media Personality
3MSN422Social Media Content Production
3MSN451Content Monetization
3MSN452Social Media as a Business
Digital Audio Production Minor
3MSN423Audio Production Environment
3MSN424Synthesis & Sound Design
3MSN453Mixing & Mastering
3MSN454Music Industry Dynamics
VFx Minor
3MSN425Animation Principles & Kinematics
3MSN426Particles & Effects
3MSN455Match Move & Motion Tracking
3MSN456Lighting, Reflection, & Post Processing Effects

In addition, the degree has been structured in such a way so that students can take advantage of minors in a degree newly approved by HEC. BS-DMM students will be able to take minors in the following fields from an extensive list of 60+ courses:

  • Communication Design
  • Film & TV
  • Journalism
  • Social Media Content & Monetization
  • Digital Audio Production
  • VFX

Eligibility Criteria

Basic Admission Criteria

  1. Minimum A-Levels 3 passes from a recognized institution with equivalency certificate issued by Inter Board Committee of Chairmen (, OR
  2. Intermediate pass or equivalent with equivalency certificate issued by Inter Board Committee of Chairmen (
  3. Merit will be decided upon basic admission criteria. However, final list will be based on evaluation of ZCOMS entrance test score and interview.

Fee Structure

ACTIVITY FEEPKR 10,000 (Per Year)
43 COURSESRs. 15,000/- per course & Rs.1000/- per exam
THESIS 1Rs. 20,000/- Thesis 1 & Rs. 5000/- Thesis jury
THESIS 2Rs. 20,000/- Thesis 2 & Rs. 5000/- Thesis jury

Note: Any additional taxes imposed by the government will be the liability of the students/parents/guardian.

The University reserves the right to increase the fees if required according to the recommendation of the Governing Body.

Advance fees to be paid semester-wise. All dues need to be cleared within two weeks of commencement of the academic year. 2% surcharge per month will be levied on outstanding fees after the due date.


Employer CategoryStudent Designations after Graduation (BS-DMM)
Digital Marketing AgencyDigital Marketer
Advertising AgencyContent Strategist
PR AgenciesSEO Specialist
Social Media Manager
Marketing Manager
Paid Ads Manager