Introduction

Fundamentals Of Statistics (CMC – 207)

Fundamentals of Statistics is a core course specially designed for media students. It coaches students to interpret and tabulate data, test hypotheses, and develop knowledge of fundamental statistical tools and computer applications necessary for making inferences and analyses. This course will be most helpful in media research as it will help students in applying statistical treatment to data in order to draw conclusions. It helps students in administering appropriate statistical techniques for drawing and communicating research results.

Urdu Language (CMC – 208)

Given the importance of language in communication and media, this course has been designed to provide students a firm grounding in the Urdu language and literature. The literature component will allow students to analyze written creative expression over time and how it can be adapted to various contemporary media settings which will help students at later stages of their program particularly in journalistic writing.

Introduction To Mass Communication (CMC – 209)

Through this introductory course students learn how to leverage mass media tools for various forms of effective communication. The course pedagogy incorporates both, theoretical and applicative components in order to analyze the nature of mediated communication through traditional and non-traditional media. The course will also cover the history, evolution, and current trends in print and electronic media and advertising.

Photography (CMC – 210)

This course addresses the technical, aesthetic, and conceptual challenges implicit with digital photography. The class is structured on a studio model, in which students will be spending most of their time working on projects under faculty supervision. After the course in Photography students will be equipped with an understanding of the camera and the latest electronic imaging technology through its development stages.

Components Of Political System (CMC – 211)

The objective of this course is to study the state as an entity based on political concepts and ideologies in historical and contemporary frameworks. It will develop students’ capacity to understand and analyze political arguments as a primary background to journalistic and media writing.

Islamic Studies (CMC – 212)

The course content of Islamic Studies covers a wide range of topics including modern Islamic thought, Islamic economics, sociology and political ideology. The course will also touch upon the diversity of Muslim cultures and practices, particularly in light of the media influx and influence on society and on Islam as a religion.

Introduction To Psychology (CMC – 301)

This course will entail an overview of Psychology from both the social science and natural science perspectives. Areas of focus will include issues in human development, personality theory, abnormal psychology, behavior disorders, social psychology, language, learning and cognitive processes which will help students contextualize the role, function and impact of media on society.

News Writing And Reporting (CMC – 302)

This course covers the basic mechanics of news writing and reporting. Areas of focus include information gathering, organizing and writing for print and electronic media. It prepares students to work on various formats and structures of news writing in print, electronic and online media.

International Relations (CMC – 303)

This course encompasses the theoretical and emerging trends and approaches in international relations. It also analyzes the factors affecting the relations between states and their ramifications in the global arena.

Digital Audio Video (CMC – 304)

Digital Audio Video is a course focused on providing training in sound recording and digitization for audio, video and multimedia productions. Students will learn to record, monitor, edit, process and mix sounds for broadcast media. It will also focus on sound in relation to narrative and visual elements in different media.

Theories Of Communication (CMC – 305)

A course geared at teaching students not only the essentials of media communication but also relevant theoretical frameworks and their applications in social settings. The course discusses the historical evolution of communication from the primitive hypodermal needle theory to the more contemporary gratification theory. Furthermore, it examines the impact of several theories on audiences of diverse composition.

Research Methodology (CMC – 306)

In light of the importance of research in media and journalism, this course has been designed to include the theory, methods and approaches to conduct multi-dimensional research. It introduces students to the techniques of survey, content analysis, case study and other qualitative and quantitative methods to gather, analyze and interpret data and prepare research reports.

Creative Writing And Presentation Skills (CMC – 307)

In this course, students will get the opportunity to explore their potential in verbal communication and experience a diverse range of genres to develop interest in and understanding of techniques that will help them craft their own stories. In addition to this, students will be given rigorous training to prepare and deliver formal presentations.

Sub-Editing (CMC – 308)

This course introduces students to the world of editing through skill development and establishing a basic understanding of the operations of an editorial desk. In addition to the basic building blocks of editing, this course prepares students to develop proofing, re-writing, and re-organizing skills to familiarize them with the core foundations of the field including the concepts of gate keeping and corporate ethics related to it.

The course essentials include hands-on training, including management of live feeds from agencies in a standard newsroom where students will get exposure to a range of experiences that will enable them to perform editorial tasks efficiently in both, print and broadcast media.

Communication Design (CMC – 309)

This course is targeted at equipping students with the conceptual tools of communication through mass media. It will train students in the use of a wide range of communication tools including typography and interactive design that will help them enhance the production and delivery of their concepts through different digital software.

Culture, Media And Society (CMC – 310)

This course studies the evolution of media over history and analyzes those changes in the context of cultural and social progress. The aim of this particular course is to develop an understanding of the significant role that media plays in shaping a society and the way it can be manipulated to alter public opinion.

Documentary Production (CMC – 409)

This course focuses on developing the foundations essential for the planning and production of a documentary for effective delivery and quality production of the concept and story. In addition to the theoretical learning, this course will train students in areas ranging from pre-production to post-production through hands-on experience including familiarization with equipment and the control room.

Integrated Marketing Communication (CMC – 312)

A critical tool for any marketer, Integrated Marketing Communication introduces the student to an integrated approach to studying the promotional mix including advertising, public relations, personal selling and sales promotion for both print and electronic media.

Media Laws And Ethics (CMC – 401)

This course familiarizes students with the codes that underlie the dynamics of the local and international media industries. It equips students to identify and tackle the ethical dilemmas that they will face once they enter the practical world. In addition to this, the course is targeted at preparing students to understand the regulatory bodies set by the government, journalists, film-makers and other media professionals and their applications with appropriate rationale for professional practice.

Screenplay (CMC – 402)

This course has been designed to develop the story writing skills of students, with the vision of creating a film. It trains students in focusing on the intricate details necessary to be kept in mind when creating screenplay for a motion picture. The course will cover structure, format and layout of a standard Hollywood 3 act structure screenplay.

Journalism (CMC – 403)

Through this course students will be offered the opportunity to learn about the history and evolution of journalism across media along with focusing on other areas such as writing for newspapers, news gathering, accessing public information and the ethics of reporting. The course will also touch upon choosing and identifying credible sources of news, a journalist’s role in society, and the effect of news on public opinion.

Entrepreneurship (CMC – 404)

Entrepreneurship will inculcate in students the skills and knowledge required to run their own businesses. Students will get a chance to assess the challenges and rewards of entrepreneurship, develop an understanding of better business decisions, critical factors for success, and develop business plans for media entrepreneurship.

Economics

The course introduces students to demand and supply, consumer behavior, the theory of business enterprise, the operation of competitive and monopolistic markets, and the forces determining income distribution. The course also touches on the determinants of aggregate economic activity, the effects of monetary and fiscal policy upon national income, and economic policy toward unemployment and inflation.

Storyboarding (CMC – 406)

In this course, students will learn story boarding techniques and screenplay for film production to enhance their visual thinking abilities. Students will also be required to produce a short film at the end of the semester which will also help them learn idea generation techniques during film production.

The fourth year has been designed as follows:

• Two compulsory courses each semester
• Three electives for specialization each semester
• One thesis over two semesters
• One internship of 6-8 weeks

Compulsory Block

Investigative Reporting (CMC – 501)

Through this course, students will learn to research, write and package investigative news stories for different media. Students will develop the skills necessary to produce exclusive, original and ground-breaking investigative reports. The course will entail fieldwork where students will be required to develop story ideas for their project, find and cultivate information sources, and produce a story based on accuracy and objectivity.

Media Management And Planning (CMC – 506)

Media Management is designed to provide students with detailed insights into the organizational and economic structures of major electronic media industries. Students will learn the dynamics of media selling and planning. The overarching objective is to acquaint students with the buying, selling and performance evaluation strategies used in media industries.